Setting up a small group from scratch. On a more general basis, as the Brass Coast specifics have been covered above.
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Work out how many people are starting the game as part of the group. This can be anything from just you, to you and a dozen close friends you’ve known for years, with many variations. I enlarged my group and met folk for the first time at events, having recruited them on facebook etc in downtimes.
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Decide what sort of group you want, what group goals you may have, and the IC stuff, such as backstory, symbols, colours, and so on. Note that you can easily have a group that shares little but a hearth, scattering to pursue various ends and then coming back to dinner having not seen each other all day. This is fine, but you do build a better sense of community if you have something else tying you together.
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Decide whether you want an IC camp. If no, then try to make sure that you can all camp together OOC, as otherwise you’ll have little to bind you. If yes, then you’ll likely want, at a minimum, a small gazebo and some chairs. Add in a flag, a rug, a couple of small tables, you’ve got somewhere for people to find you, and a gathering place for your group.
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Ensure it has a place in the gameplay. Tell your facebook group, your egregore, the camp planner, and especially PD, so that people can opt in to the group during character generation.
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Remember to have fun, and that all things are transitory. No group lasts forever, but you can have a hell of a good time along the way.
I also, some time ago, scribbled up my thoughts on feeding at Anvil. IWillGetThingsRong, you may find this of help, perhaps: